NielsenIQ adds AI and automation capabilities to its NIQ Spaceman platform for faster store-specific planogram creation and compliance gap identification.
Key points
•Faster store-specific planogram generation
•Execution gap identification
•Cloud-based access expansion
NielsenIQ (NYSE: NIQ) has introduced new artificial intelligence (AI) and automation features to its NIQ Spaceman retail space planning and merchandising platform, enabling retailers to generate store-specific planograms up to 50 times faster and identify execution gaps more efficiently.
Natalie Williams, SVP of Product at NielsenIQ, stated that the enhancements simplify the process by embedding AI directly into merchandising workflows and automating manual tasks. This allows teams to focus on opportunities rather than planogram updates, improving productivity and decision-making consistency across store networks.
Key benefits include using conversational AI for efficient planogram creation through natural-language requests within Spaceman, localizing store-specific planograms at scale while accounting for market conditions, and automatically identifying execution gaps with AI-powered compliance measurement.
