According to NielsenIQ's latest global consumer outlook survey, 34% of global consumers say they are worse off financially compared to a year ago, driving changes in their purchasing patterns toward value and premium products.
Key points
•34% of global consumers worse off financially
•$23 billion USD shift to value and premium products
•Changing purchase patterns and diverse growth paths
NielsenIQ’s recent global Consumer Outlook survey reveals that 34% of global consumers report being financially worse off than they were a year ago. This reflects ongoing economic uncertainty, prompting consumers to make more deliberate purchase decisions.
The shift in consumer behavior is evident as spending moves away from mainstream-priced goods toward value and premium alternatives. Over $23 billion USD has shifted from conventional products to value and premium options, reshaping spending priorities and growth paths globally.
Lauren Fernandes, Vice President of Global Content at NielsenIQ, notes that while consumers are under pressure, they are responding in fundamentally different ways. The next phase of consumer growth will be shaped by increasingly varied spending realities, with many gravitating toward either significant savings or upgrades.
