The Yongsan Career Experience Center is running a practical career program called '2026 Project: Future' targeting 19 to 24-year-olds interested in marketing and promotion.
Key points
•Marketing and promotion youth program
•Full brand-based marketing process experience
•Team planning and execution, outcome analysis
This project offers youth hands-on experience of the entire marketing process for an actual brand named ‘Miraeya’. Participants will plan, execute, and analyze outcomes, thereby enhancing their marketing skills.
The program includes understanding brands and marketing, analyzing similar institutions' cases, setting targets and analysis, project planning with mentorship, execution, and outcome analysis. Each team prepares a detailed plan including KPIs and budgets, refining it based on expert feedback.
Activities include online and offline events, pop-up exhibitions, and video production, allowing participants to realize their ideas and collaborate with peers to broaden their understanding of marketing roles.
