GS25's foreign customer sales in North America soared by 130.9% year-over-year, marking the highest growth rate among regions.
Key points
•North American sales up 130.9% year-over-year
•Gap between North American and Chinese customer share narrowed to about 10 percentage points
•Enhanced store promotions with English content and popular recipe information
In the first eight months of this year, GS25’s data analysis showed that sales from North American customers increased by 130.9% compared to the previous year, making it the region with the highest growth in customer base. This increase brought the share of North American customers to about 30% of all foreign customers, narrowing the gap with Chinese customers to around 10 percentage points.
North American customers favored canned beer and wine, energy drinks, and carbonated beverages, with canned beer sales being the highest. In contrast, Chinese customers preferred dairy products such as milk and yogurt, instant foods like noodles and pastries (including desserts), with Greek yogurt particularly popular.
Regionally, North American customer influence expanded beyond Seoul and Jeju to include Gangwon-do, where foreign customer sales increased by 337.8%, overtaking Chinese customers for the top spot. Meanwhile, Chinese customers concentrated in traditional tourist destinations like Jeju, Seoul, and Busan.
