Hyungji I&C is focusing on enhancing overall competitiveness to achieve a Q4 sales target of 210 billion won, leveraging growth in both offline and online channels.
Key points
•Q4 sales target set at 210 billion won
•Brand-specific differentiated product strategies for enhanced competitiveness
•Focusing on online and offline growth to improve profitability
The company has set its fourth-quarter sales goal at 210 billion won, aiming to boost performance by capitalizing on the recovery of offline retail and sustained growth in its online business. The strong sales of autumn/winter season main products and brand-specific differentiated strategies are expected to drive revenue growth.
YEZAC is expanding its product lineup from shirts to include knitwear, sweaters, and cardigans, with a successful collaboration collection 'OK STYLE' featuring brand ambassadors. BON is pursuing growth through premiumization of suits and expansion into casual wear, with popular leather and suede collections gaining popularity.
CARRIES NOTE is launching FW collections based on its 'Young & Luxury' strategy to appeal to young and sophisticated customers, with some popular items experiencing early sellouts leading to reorders. The company is enhancing its online business through a strengthened VC organization to boost self-operated store and platform operations competitiveness, while implementing marketing strategies tailored to each channel's customer characteristics.
