Outdoor brand BYN Black Yak unveiled a new campaign video featuring mountain rescue heroes who risk their lives to save climbers in extreme conditions.
Key points
•Outdoor brand BYN Black Yak portrays mountain rescuers as 'ghosts of the white mountains'
•Campaign video features Austrian-based rescue worker Hannah Wachter performing rescue missions in extreme environments
•BYN Black Yak emphasizes respecting nature and sharing authentic stories of those who work closely with it
The campaign, named ‘INVISIBLE WHITE,’ portrays mountain rescuers as 'ghosts of the white mountains,' appearing only when climbers are in danger and vanishing back into the snow after saving them. The video highlights the dedication of these unsung heroes during the upcoming 26FW season.
Centered around Austrian-based rescue worker Hannah Wachter, the campaign showcases how she performs rescue missions in extreme environments while wearing BYN Black Yak gear. It emphasizes the brand’s philosophy of respecting nature and seeing it as a partner rather than an adversary.
BYN Black Yak aims to continue sharing authentic stories of those who work closely with nature, emphasizing its heritage of developing high-functionality outdoor products. The company plans to keep this narrative at the heart of its brand messaging.
