Aladin reported a 131-fold increase in sales of Anne Carson’s translated works following her Nobel Literature Prize win.
Key points
•Sales of Anne Carson's translated books surge 131 times after Nobel win
•'Autobiography of Red' sees 260-fold increase in sales
•Novel, essay, and poetry sales up by 188%, 96%, and 91% respectively
According to Aladin Internet Bookstore, the cumulative sales of Anne Carson’s translated books in Korea surged 131 times from one week before the Nobel announcement over 11 days. The most popular book, 'Autobiography of Red,' saw a 260-fold increase.
Sales of novels, essays, and poetry increased by about 188%, 96%, and 91% respectively in Aladin for one month after the Nobel announcement compared to pre-announcement levels. The best-selling titles were 'Autobiography of Red,' 'Nox,' and 'Shorter Works.'
Aladin’s foreign fiction department manager, Park Dong-myung, said that while Anne Carson was not a completely new name in Korea, her win will help introduce her works to more readers. He also noted an increase in sales for poetry and essays.
