POLA, a Japanese beauty brand with a 100-year history, has launched its new product 'B.A Eye Zone Cream,' focusing on eye aging care.
POLA launched 'B.A Eye Zone Cream' globally on Oct. 1, a product based on 58 years of research and experience. The product is characterized by its multi-faceted approach to solving various concerns in the eye area.
The new product addresses complex eye area concerns, from the eyelids to under-eye areas, focusing on the structure supporting the eye area. To achieve this, POLA utilizes research know-how, such as 'B.A Eye Core Extract,' to care for both the skin surface and internal structure.
POLA is operating a pop-up store at the Hyundai Department Store Apgujeong Main Branch from Oct. 2 to Oct. 8, offering opportunities for consumers to experience the new product firsthand. Additionally, digital content featuring actress Chae Jung-an has been released, allowing users to hear real user experiences.
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