The Estée Lauder Companies Inc. has appointed Gaétane Baudry as Senior Vice President/Global General Manager, Bobbi Brown, effective October 8, 2026.
Key points
•Estée Lauder names Gaétane Baudry SVP/Global GM of Bobbi Brown
•Key beauty industry leader appointed to drive innovation
•Focus on global growth, consumer engagement, and digital evolution
Gaétane Baudry will lead Bobbi Brown’s global strategy and continued evolution under Lisa Sequino, Global President, Makeup Brands. With over two decades of experience in the beauty industry, she previously served as Global Brand President of Shu Uemura at L'Oréal Luxe.
Baudry's appointment is seen as a key move to drive innovation and consumer engagement for Bobbi Brown. 'Gaétane is an inspiring and highly collaborative leader who brings experience, energy and a strong focus on execution,' said Sequino.
Bobbi Brown aims to deepen its connection with women globally by leveraging Baudry’s expertise in brand strategy and digital transformation.
