Korean cosmetics ODM firm Imiin has grown its overseas sales by 87% in four years through collaborations with global brands, expanding its product range to include basic skincare items.
Key points
•Over a dozen new international customers
•87% increase in overseas sales over four years
•Expanded collaboration to include basic skincare products
Imiin secured over a dozen new international clients by quickly adapting to local market trends and incorporating them into product development. The company's transactions with major markets like the US and Japan increased significantly, with North American sales growing ninefold from their initial small-scale operations in one year.
This growth is attributed to Imiin’s deep understanding of the local market and its robust capabilities in product development and production. Its collaboration model has expanded beyond hydrogel products to include toners and mask pads, enhancing its basic skincare offerings.
Imiin's overseas revenue surged by 87% from 2021 levels, with an average annual growth rate of about 17%. The company saw notable growth in North American and Asian markets, alongside increased transaction volumes with existing clients.
