Toyota's Akio Toyoda is visiting Iwahashi Foods, a Japanese company known for its growth and profitability, to recruit participants for the 'Sekona Business Insight Trip'.
Akio Toyoda, CEO of Toyota, will visit Iwahashi Foods in Nagoya, Kyoto, and Nagano from November 12-15, 2026. The trip aims to uncover secrets behind enduring brands during the AI era.
Hosted by Dystory (Jo Mi-ho), a content planning and MICE company, participants will experience eight companies over three nights and four days, gaining insights into their business strategies and growth stories.
Among them are Sankuizer, which grew from selling homemade jam to Tokyo Stock Exchange Growth listing; Enakawa Kaminoya, which turned one persimmon into a 3 billion yen enterprise; Public Record, the last LP record manufacturer globally; and Marusaka Takatake Distillery, which overcame whiskey downturns to become a global brand.
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