Hapark Cristin, a subsidiary of PpB Studios, plans to open a flagship store in Manhattan as part of its expansion into the U.S. K-beauty market, leveraging its experience with color lenses.
Key points
•Hapark Cristin Expands US K-beauty Presence
•Dedicated K-beauty Zones in LA and Miami
•Manhattan Flagship Store Set for Late 2027
Building on its success in selling color lenses in North America, Hapark Cristin now aims to collaborate with K-beauty brands and support their entry into the U.S. market by establishing a presence there.
The company is transforming its Los Angeles Melrose and Miami Wynwood locations into dedicated 'K-beauty brand zones,' offering more than just product displays, allowing each brand to showcase unique designs and messages. Additionally, Hapark Cristin operates an optical shop in Baton Rouge, Louisiana, combining color lenses with K-beauty products, with plans to open a Manhattan flagship store by late 2027.
The planned flagship store will serve as a hub for color lenses, eyewear, and K-beauty, emphasizing actual sales and customer experience. This approach is expected to reduce initial investment costs for K-beauty brands entering the U.S. market while providing them with opportunities to gauge local consumer reactions.
