Global sports brand Adidas launched its autumn campaign 'LIFE IN PROGRESS,' featuring collaborations with various sports and culture partners.
Key points
•'LIFE IN PROGRESS' campaign: Embracing Incomplete Freedom
•Sports and culture partners like Stray Kids Felix participate
•Various looks showcased in Seoul’s urban setting
Adidas partnered with Stray Kids Felix, Baby Monster, Jung Seung Won, Do Kyong Dong, and other sports and cultural icons to showcase a range of looks in Seoul’s urban setting. These collaborations allowed for the free combination of styles across Adidas Originals and Performance lines.
The campaign celebrates individuals who break free from predefined norms and embrace diverse cultures and sports to find their unique style. Adidas refers to this as 'perfect imperfection,' encouraging consumers to explore endless styling possibilities by mixing different products.
Felix, Baby Monster, Jung Seung Won, Do Kyong Dong, and others demonstrated the campaign’s theme through a mix of looks combining Adidas Originals and Performance lines, aligning with the fluid consumer trend.
