Artist Sung Seo's creative brand, Frozenism, is expanding its scope of activity by blurring the boundaries of various fields, including art, design, and photography, to create 'experiences.'
Key points
•Presented a convergent creative methodology that creates 'experiences' by connecting various genres such as art, design, and photography.
•Expanded the scope of works to exhibition halls and urban public spaces, making audience participation a core element.
•Received Honorable Mention in the Experience Design category at the 2026 Fast Company Innovation by Design Awards.
Frozenism has explored 'what kind of experience is created' rather than 'what is made' by connecting different creative domains such as photography, design, and sculpture within a single work.
This creative method started in art, design, and photography, expanding into research, performance, space, and audience participation. Frozenism is characterized by creating integrated experiences by connecting the language and methods of each genre.
The works do not remain fixed objects but expand into experiences that occur over time and space, augmented by the audience's senses and memories. This is a convergent approach that connects various elements such as images, materials, time, space, and human senses.
Recently, Frozenism has expanded its working stage to exhibition halls and urban public spaces. In 2026, it conducted activities in international art fairs in Hong Kong, and in public spaces in Seoul and New York. In this process, the audience becomes an element that experiences the time the work exists, rather than merely viewing a finished piece.
This convergent approach achieved the recognition of Honorable Mention in the Experience Design category at the Innovation by Design Awards, hosted by Fast Company in the U.S. in 2026.
