Ant International's Antom has partnered with Google Gemini to expand access to AI services across Asia, starting with Indonesia.
Key points
•Antom partners with Google Gemini
•Initiative launched in Indonesia
•10 million users reached
The collaboration aims to make artificial intelligence tools more accessible for learning, creativity, and productivity. It leverages A+Rewards, an in-app marketing solution by Antom, which is integrated into over 30 digital platforms reaching nearly 2.85 billion users.
In its pilot launch in Indonesia, the initiative provided a free 12-month trial of Google AI Plus to young students aged 18 to 25 through various channels like DANA and GoPay, Tokopedia, and MomoYo. So far, it has reached about 10 million users.
According to Gary Liu, CEO of Antom and Senior Vice President of Ant International, the partnership supports their goal of connecting AI companies with local users and vice versa, enriching offerings and enhancing user engagement.
