lotte cinema and scent marketing specialist company scent media have begun a fragrance marketing collaboration to enhance the movie theater customer experience, starting with lotte cinema gangnam-dong.
scent media will apply their scent solutions to key public spaces at lotte cinema gangnam-dong's shalotte lounge, screening areas, and waiting zones. this aims to improve the atmosphere and experience for customers before and after watching a movie.
the project introduces 'scent screen,' which combines fragrance release functions with digital displays. this space media solution can simultaneously emit fragrances, advertise, promote, and provide information.
considering the size of the space, customer flow, and time spent there, scent media will design the intensity of the fragrance and operating methods. they plan to offer differentiated spatial experiences through tailored fragrance presentations and content management.
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