Korean company MovieLab launches 'MovieLab' on October 1, connecting streaming, curation, articles, merchandise, and offline spaces.
Key points
•Next-gen OTT platform MovieLab
•Personalized film experiences through curation and viewing notes
•Integration of film merchandise and diverse offline spaces
The platform offers a curated experience of films and music, aiming to bridge online discovery with in-person movie theater visits. It includes sections for movies, analysis articles, personal viewing logs, merchandise sales, and introductions to independent cinema spaces.
Features include curator recommendations and viewing notes for personalized film experiences. The 'Shop' section sells film-related goods, offering up to 20% discounts to annual membership holders. The 'Space' section highlights various offline venues related to films and art.
MovieLab positions itself as a next-generation OTT platform that integrates online streaming with physical spaces, providing a comprehensive lifestyle experience.
