Korean fashion eyewear brand MUUT made its debut at the 'SILMO Paris 2026' trade show in Paris, signaling plans to expand into the European market.
Key points
•MUUT debuts at SILMO Paris 2026, signaling European market expansion
•Showcases flagship collection ‘MEND’ and collaboration products
•Plans additional global flagship store openings
MUUT showcased its flagship collection ‘MEND’ and collaboration products with local brands like 3CE and MISEKI SEOUL, marking its first participation at Europe’s largest optical exhibition. The event, held from September 25-28 in Paris, attracted over 950 exhibitors and more than 1500 brands, with around 34,000 visitors.
This participation allowed MUUT to officially introduce its brand to the European eyewear industry. The company operates standalone stores in key locations such as Seongsu, Seoul Forest, Hannam, Dosan Park, and Dongdaemun in South Korea, and is expanding into international markets like Singapore and Shanghai.
MUUT plans to continue participating in overseas trade shows and open additional global flagship stores following its success at the Chinese Taikoo Hui mall. The company aims to strengthen its presence abroad through these initiatives.
