UK-based global participatory culture platform ShoplusX has acquired domestic second-hand trading platform HelloMarket and plans to rename the entity as 'ShoplusX Korea'.
Key points
•UK's ShoplusX Buys HelloMarket
•15-year-old HelloMarket to Lead ShoplusX’s Korean Business
•ShoplusX Expands with Participatory Culture Services in Korea
ShoplusX, based in London, is acquiring South Korea's leading second-hand trading platform HelloMarket, marking a significant step into the Korean market. The acquisition aims to validate ShoplusX’s Asian market model and serve as its official launch in Korea.
HelloMarket has been operating for 15 years, setting standards for safety payment and contactless transactions in the second-hand trade industry. Leveraging this established infrastructure, ShoplusX intends to expand its participatory culture services such as music and performance contests, travel, performing arts, and global cultural projects in Korea.
Operating under the motto that life is a show, ShoplusX runs a participatory culture platform where fans and participants co-create value. The company chose Korea as its first market due to its status as the home of K-pop and fandom culture.
