PR and marketing agency AIM B2B released findings from a survey of Japanese and APAC business leaders, revealing that while B2B content can foster relationships, its impact on decision-making is limited.
69% of respondents said most B2B content only delivers information with little actual influence, but when combined with credibility and expertise, the impact increases significantly.
82% found that useful and relevant content has a lower impact in building business connections compared to reliability, indicating that B2B content plays a more crucial role in forming company perceptions and recognition.
AIM B2B highlighted the importance of differentiated content; 51% of respondents believed high-quality content can significantly affect brand perception or decisions. However, half of those who deemed most content ineffective cited insufficient differentiation as the reason.
Toluna · Oct 15, 2026 16:10 KST
Testo Korea · Oct 15, 2026 10:06 KST
CushmanWakefield Korea · Oct 14, 2026 08:51 KST
Toluna · Oct 11, 2026 15:40 KST
Andersen Consulting · Oct 11, 2026 12:40 KST
NielsenIQ · Oct 11, 2026 11:40 KST
