Hyundai is entering the mid-size SUV market with bold design and top-tier product features.
On January 1 (local time), Hyundai held a global premiere event for 'The New Tucson' in New York, showcasing the vehicle to global media and influencers while sharing its brand vision.
'The New Tucson' is based on Hyundai's design philosophy 'Art of Steel,' featuring a bold exterior, spacious interior, smart infotainment, and efficient hybrid technology. An XRT PRO model will also be introduced for the North American market.
By 2030, Hyundai plans to launch more than 100 new vehicles and facelift models globally, with 58 of them targeted at the North American region, including 'The New Tucson.'
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