AI-based immersive content company Sixdopamin is hosting a pop-up event at Samsung Myeongdal, Seoul, to celebrate the five-year anniversary of Sofitel Ambassador Seoul.
Key points
•AI spatial matching
•Participatory mission completion and reward collection
From September 30 to October 5, visitors can experience a virtual hotel through 'The Secret Check-In' pop-up, which showcases key spaces and brand experiences from Sofitel Ambassador Seoul using VR/AR technology. Participants will receive personalized space recommendations based on an AI-based spatial matching test and explore the virtual hotel to complete missions and earn rewards.
In addition to the pop-up, Sofitel Seoul’s signature café menu, photo booth, and lucky draw programs are also available for the anniversary celebration. Sixdopamin CEO Park Yong stated that this project is designed as an immersive experience where visitors can discover spaces that match their preferences and explore a virtual hotel themselves.
Sixdopamin aims to create 'Dopamine Experiences' that allow audiences to directly engage with brand values and remember them for longer through such events. The company also plans to provide practical examples of extending hotel and space brands’ experiences into AI-VR-based content in the future.
