LG Life Sciences' premium laundry brand Piji Molakseolra has achieved cumulative sales of 600 billion won two years and a few months after its first launch, solidifying its position as a leading laundry detergent brand.
Key points
•Piji Molakseolra reaches 600 billion won
•gastronomic cleaning power and odor removal drive popularity
•established as a seasonal necessity
Piji Molakseolra's line has reached cumulative sales of 600 billion won since its initial release in 2024, establishing it as a leading laundry detergent brand. This success is attributed to its proven ability to remove stains effectively and its outstanding cleaning power, which have consistently attracted consumer attention.
The flagship product, Molakseolra laundry detergent, has maintained top sales performance for three consecutive months across Coupang's laundry detergent category. Additionally, the Fragrance Booster, with cumulative sales of 50 million units, has significantly contributed to the brand’s revenue growth.
Notably, Piji Molakseolra has demonstrated steady sales growth throughout all seasons, not just during the typically hot and humid summer months when demand for stain removal is high. Sales in August and autumn increased by 8.6% and 13%, respectively, indicating its status as a year-round essential product.
